Exit for Marble Arch | #NikeMilers

In the corner of Hyde Park, set back slightly from the road and the soap boxes of Speakers' Corner is a small flight of descending stairs. It's an unassuming scar on an otherwise barely blemished field.

Tiny and unnoticeable, it's locked to the public. Behind the door, a concrete access tunnel winds a quarter mile beneath the park and the five-lane monster of a roundabout that is Marble Arch.

It was through this door that Nike led us.

Strange, really. We were in Hyde Park to run a timed-mile. There's plenty of space - they could have picked any inch of grass to run on - so why did we have to go underground first? Presumably to get changed...

How wrong we were. Along the tunnel lies a car park filled with luxury cars and a electrified fence to keep them safe. Glowing orange, pink, and purple, the tunnel and the car park were lit a night club. Giant speakers, giant screens, Paula Radcliffe, and Steve Cram.

Yep, this was more like it. A true Nike event. They weren't going to organise a simple jog around the park now, were they.

We were givens some kit, naturally. We were shown a video, of course. We were coached as to how to warm up and prepare psychologically, thanks for that. We stretched. We jogged. We challenged our co-ordination - or mine at least - with dynamic exercises.

By the starting line, I felt slightly confused, slightly muddled, but almost prepared for what was to come.

Five beeps. Go on the fifth ... ... ... ... ...

And we were away. Streaking along (I'd like to think) between the rows of Bentleys, Mercedes, and BMWs, twisting around the pillars of the car park, following the yellow and blue markers with our eyes, and spinning our neon trainers furiously.

I lost my running partner pretty quickly. I overtook one, I overtook two, I overtook three or four.

And then I was alone. The car park was empty. All I could hear were the far away cries of the finish and my own breath pounding out a mistimed rhythm.

One lap. Two laps. The corners were tough. Turning was tight and on each straight I settled into a comfortable pace, before having to flex my knees and adjust my balance again.

Finally, lungs burning, it was the final straight. I lifted my arms and feet as high as I could and went for a 'sprint' finish.

Too soon.

The final straight had a twist in it's tale - a long slow corner back up the access ramp we'd started down.

I hadn't factored that in at all. Slowing down, I was overtaken by my running partner. Damn. A slight kick in the teeth, but a time of 5.58 I was very very happy with.

A bottle of water and a bag of popcorn later, and we were outside once again. Back to the park, back to the tube, ready for the commute home.

I'm slightly hooked, I have to say. I've been focusing on distance for the past year, but the mile might be my new best friend. I'd love to go back again next year and try it out once more. Hopefully I'll improve.

Keep an eye on Nike UK for more info on #NikeMilers.

What's your route? Nike + Glenmuir

Runners seem to be creatures of habit - I know I am. Favourite shorts, favourite t-shirt, favourite socks, favourite trainers, favourite route. All the favourites.

It probably won't come as a surprise that my favourite running shoes are Nikes. Well, they didn't use to be. I was more of an Asics man, but trying out some Lunar Flyknits has changed my preference. They're incredibly light, yet solid enough to provide some support on the endless concrete, stone, and asphalt I pound along in London.

Pound. Ha ha. As if I go that fast! I counted at least five people who overtook me on the way home tonight.

That's my most travelled route. The run home from a client's office - when I'm there. It's a great run. Shoreditch, to the City, over the bridge at St Paul's, and then a long home stretch along the South Bank.

A few small ups, a few small downs, and plenty of tourists to dodge in the summer. Distraction comes from the brilliance of London. The different views, different landmarks, different running surfaces. Perfect.

Aside from that, I try my best to mix things up. A loop around Westminster is a particular favourite, but I'm starting to explore a bit further by running along tube line or two and catching the train back.

I'm sure the other folks on the tube are happy with that! Although, I'm usually well dressed - donning Glenmuir base layers. They're good in the cold and the warm. Wicking away the sweat or holding in the warmth.

Anyway, that's my route (or two) what about yours?

Making my Nike iDs

I've been lucky recently, to say the least. About a year ago, I owned a single pair of Nikes (Nike Free 5.0 in black, if you're asking). Now, I own five.

Now there's a well worn pair of trainers!

Yep, that's right, five pairs. One for each day of the week and a pair of slippers for the weekend. I'm getting old.

Three of my pairs are iDs, with the fourth a 'thank you' present for an NFL training session at Wembley (Nike 5.0 Trainers, if you're asking).

The iD process is simple, the actual undertaking is not. Log-in, choose your shoes, and then spend an age agonising about exactly how they're to look.

Don't forget, these are a pair of shoes that define you - as you're the one who made them!

Left to my own devices, I choose the conservative option. My Lunar Flyknits and my Free Flyknits, both black. But I've tried my best to push my own creativity and go for some bold colours. The Lunars are orange, while the Frees glow in the dark - honest, they do!

The third pair - the first iDs I ever made - are a little different. Working with Pendleton, we were convinced / persuaded / encouraged to push the boat out a little. So they're green, grey, and red, with a large white sole.

A very different pair, I worried for weeks that they'd look terrible, and that's the 'problem' (read: fun) of iDs - the panic over what the trainers will look like in the end.

I needn't have worried and I don't care what anyone else thinks, these are without doubt my favourite pair of trainers. Hopefully they'll last me a few more years before I'm back on the Nike iD website yet again.

The new Nike Free 5.0 Trainer

Recently, I've been thinking more and more about my fitness. While my lungs and legs can carry me for about an hour, and I can shimmy up a few walls at VauxWall, I still feel that I'm struggling.

Running can be torture on my joints, feet, and calves. Climbing on my shoulders, arms, and core.

It's not enough just to keep running and to keep climbing, I need to improve the muscle strength and flexibility required for both activities.

That's where training comes in. Something drilled in to me pretty hard at a Nike NFL fitness camp last year. It was only a couple of hours, but boy do those NFL guys work hard on every single muscle needed for the game.

With the launch of the new Nike Free 5.0 Trainers, Nike are at their best again, not just advertising the shoe, but introducing it in the context it was designed for.



This video with Rory McIlroy, for instance, is a great example of the sort of fitness work I'm looking to do more of. Focus on core strength, focus on balance, focus on posture, focus on flexibility.

I'll let you know how I get on.

Running News | Nike+ Running Partnerships

For a clothing brand, Nike are a fairly innovative company - now that's an understatement and a half! Not just content with offering up trainers, clothes, and sports accessories, they're keen on getting involved at every level with both amateur and professional sports folks.

Take running. The Nike+ system was a way for runners (or gym-goers) to measure what they're doing in a more tangible way than simply distance and time. And more than that, the system is designed to encourage you to maintain and increase the intensity of your exercise each and every day. It certainly worked for me!

Now Nike have partnered with some other tech providers - Garmin, TomTom, Wahoo, and Netpulse - to expand the 'usability' of Nike+, allowing it to integrate with other systems and tech that people are using to aid their training.

Exciting stuff!

You can read more about the Nike+ and their new partnerships here.

Image: Nike News.

More on Nike: Nike Free Trainer 3.0.

Pendleton x NikeiDs x ASOS

When I was a kid, designing your own trainers involved colouring them in with felt-pen. Honestly, there was a trainer you could buy made specifically for the purpose. Totally white, with some (probably poisonous) luminous pens that would stain your sneakers, fingers, sofa, and walls.

Oh well, I'm sure it's done me no harm. If I even had a pair, that is.

NikeiDs take this ace idea and do it properly.

From their website, you can customise your trainers however you like - and I do mean HOWEVER you like. The choice of options is ridiculous. From the eyelets, to the laces, to the colours of the specks on the sole, everything is up for grabs, even the name on the back (or tongue)!

We were lucky enough to get some help with the design. Some of Nike's finest folks to guide us throw the process, a beer, and a donut, all served up at ASOS HQ in North London. The one stipulation, or rather encouragement, was that we used Pendleton fabrics.

I know what you're thinking. Nike, ASOS, and now Pendleton? How many brands does one trainer need? And who are Pendleton?

The first answer is yes, the second three, and the third, check out Pendleton's history here.

Pendleton are a brand that Americans know very well, but hasn't had much in the way of exposure over here. It's a shame. We're really missing out. Their shirts are brilliant and fit right in with my love of Levi's and Red Wing. Basically, a classic American workwear brand. Perfect!

Anyway, being given some fabrics to play with in the design of the trainer was actually quite fun, rather than restraining. At least it gave me somewhere to start, rather than the completely blank slate available to anyone visiting the NikeiD website.

We're back at that felt-pen training again or perhaps I'm just someone who needs a helping hand when it comes to creativity.

Either way, I'm very pleased with my trainers, so much so I'm making another pair...more on that soon.

Image: My Instagram (mostly).

Sneaker Watch | Nike Free Trainer 3.0

Some people get very excited about the technology behind trainers. The materials, techniques, and devices used in their construction.

That's cool.

Part of me wishes I could understand more about intricacies of trainer design. Who knows, perhaps I will, one day.

For now, I'll appreciate their look and take the slightly conservative approach that if a brand's product has worked for me in the past, it'll work for me in the future. A limited outlook, I know, but one that hasn't seen me too far wrong.

I'm the proud owner of two pairs of Nikes (that's right, two whole pairs!) - one, a pair of black Nike Free 5.0; the other, a pair of Nike Free Trainer 5.0 that Nike were kind enough to give me for attending an NFL training session at Wembley, for Buckets and Spades.

I'm always looking to add to that meagre collection, as Nike are a brand who get their trainers right.

A strange thing to say, but there is never a press release I receive from Nike and wince at - a lot of other brands, who do produce some great stuff, regularly produce a dud.

These Nike Free Trainer 3.0 are exactly what I mean. Click the link and admire.

Read the tech specs if you like, but I'm already wearing these (in my head) to the gym, for a run, or on the walk to the climbing wall. So good, so Nike.

Pictures: Nike.

Like Nike? Like Running? Check this piece on running shoes and this one on running in London.