One to watch | Faute De Mieux

Norwich. A home to good pubs and the country's hottest yellow paste, but perhaps not a place that brings clothing to mind.

Why not? Why not indeed. Brands spring up everywhere these days and that's great. More variety to choose from, more interesting designs, styles, looks, and everything else we want.

It keeps me writing, anyway.

Faute De Mieux are a small brand with a nice, simple product. Well-fitting t-shirts that give you a little bit more tone than you might otherwise carry. Perfect for the gym or the summer months.

Keep an eye-out for these guys as they grow and develop their range. We certainly will!

Images: Faute De Mieux

One to Watch | Archival

I'm a big fan of a grey sweatshirt. That might just reveals how conservative my choice of clothes are, but when you take a look at my Nike's, you'll realise that's not the case.

I suppose the versatility of a grey sweatshirt is what appeals to me and I'm always looking for value for money in clothing (who isn't?).

Anyway, the guys at Archival have a very nice looking sweatshirt in grey, as well as a host of good accessories. It's a brand worth keeping an eye on as their range and presence in the UK is undoubtable going to grow.

Where to find them in the UK? Muazo and Jamboree.