Introducing The Bearhug Co Ltd

I'm not sure how much The Bearhug Co need introducing really. They have a fairly strong following on Twitter and Instagram; but what the heck - their email to me led with a grey jumper, so I'm all over it!

Yes, it's true: I do love a grey sweatshirt. What can I say, I'm obviously a bit boring. We all have our uniforms though, as Mat and I discussed on the podcast the other day. Mine (currently) is black jeans, a pair of Nikes and a grey jumper.

I need to liven that up though and a nice bear portrait would work a treat. Plus, these pieces do really remind me of Flight of the Conchords - one of my favourite shows of the past ten years.

Anyway, it's been a refreshing change writing about some clothes, rather than my book. I've enjoyed it. Now to down tools and start preparing for a trip to Cornwall - we're off to Eden Sessions in partnership with ASUS UK. It's going to be fun!

Check out the full Bearhug Co range here.

One to Watch | Archival

I'm a big fan of a grey sweatshirt. That might just reveals how conservative my choice of clothes are, but when you take a look at my Nike's, you'll realise that's not the case.

I suppose the versatility of a grey sweatshirt is what appeals to me and I'm always looking for value for money in clothing (who isn't?).

Anyway, the guys at Archival have a very nice looking sweatshirt in grey, as well as a host of good accessories. It's a brand worth keeping an eye on as their range and presence in the UK is undoubtable going to grow.

Where to find them in the UK? Muazo and Jamboree.